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Do you struggle to maintain the integrity
and accuracy of text copy within your global design efforts? Have
you ever experienced any of the following?
- Hundreds of thousands of dollars in printing costs, and landfill
charges
caused by copy mishaps in your Consumer Packaged Goods (CPG) innitiative.
- Discrepancies between the final client-approved copy and the copy
on
the actual in-store product.
- Painstakingly manually generated copy sheets...that are wrong.
- Total redesigns caused by late coming translations that are too long
to fit.
- Finger pointing client meetings following a quality incident.
For five years I worked at Procter & Gamble
and saw countless episodes when the process of managing copy impeded timelines
or resulted in costly errors. Inspired by the opportunity to solve this
problem, I created a software solution called Ubelix that plugs directly
into the Adobe® Illustrator® that you and your designers use every
day, and that helps you mamage this dynamic content.
Ubelix is the second generation in a family of
software we have been developping for the last seven years around managing
text, inlcuding multilingual copy, in Illustrator files. Our first generation
software, developed in collaboration with Trados, is currently in use
in 23 countries around the world, by companies such as Microsoft, L10Bridge,
Xerox, and Nintendo.
Olivier Fischer PhD, President
Ubelix
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Olivier Fischer, PhD, founded
Cincinnati-based Ubelix to fill a market need for copy management,
translation and localization capabilities within the packaging
design industry. Olivier brings to Ubelix
more than 20 years of experience in information systems. He was one the co-founders
of Planetfeedback,a company recently acquired by Nielsen BuzzMetrics. He has
managed the design and
technical aspects of Internet launches of major brands at Procter & Gamble,
including
Olay, Febreze, Swiffer, Jif, and Fixodent. Olivier has also taught system design
and
analysis, including data modeling using Computer Aided Software Engineering (CASE)
tools
at the College of Engineering at The Ohio State University. |
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