Holiday Homes & Freedom Homes

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Web Design

Holiday-Homes and Freedom Homes are two companies that work together to build and sell separate but closely related home products. The goal of this redesign was to highlight the wonderful products of both companies and combine the brands into one space they could both share without hindering the audience from learning about all of the product offerings.

The design challenge of this project was to combine two separate brands and products into a shared space. The resulting home page uses shape to bring both different brands together into a one cohesive design. Color was used throughout the backgrounds and structure that compliments both logos and further strengthens the combination. Large home pictures and image based backgrounds support the image of a positive, quality product and further strengthen both brands.

Feature updates in addition to an overall visual redesign include reorganized content and a completely rebuilt searchable database. The product information was one of the most significant challenges in this project. Product location, information and availability was difficult to understand and wasn't provided clearly. Starting from the ground up, Transmissions designed a cleaner simpler search functionality that combined both company product offerings into one searchable inventory instead of three separate functions. This allowed users to compare different offerings in one area rather than three. Product descriptions, community locations and area offering were also redesigned and now provide users with a clean and improved user experience.

 

 

 

 

 

 

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